Sam joined the Research in Finance team in 2023 and brings with him experience of working with multiple FTSE 100 companies to develop their brand health and consumer engagement. Since joining us Sam has partnered with many of our clients helping to track and develop their brands both locally and across the globe. Sam is also the in-house UK pensions expert and heads up Research in Finance’s annual UK Institutional Market Study (UKIMS). Sam utilises both his expertise and our UKIMS research to help the largest providers in the UK institutional market navigate the industry. With a degree in Environmental Science and previously working with multiple FTSE 100 companies to develop their brands and consumer engagement, Sam brings with him a catalogue of knowledge from the FMCG industry.